Brand Designer – Fashion & Retail

This role offers an exciting opportunity to shape and elevate a premium essentials brand within the fashion and retail sector. The successful candidate will be responsible for defining and maintaining a cohesive brand identity, ensuring that all marketing initiatives align with the brand’s vision and resonate with the modern consumer. You will lead the development and execution of integrated marketing campaigns, oversee creative asset production, and drive digital marketing strategies to increase brand awareness and engagement. The position requires a balance of strategic thinking, creative direction, and hands-on execution, making it ideal for a marketer who thrives in a dynamic, fast-paced environment.<br><br><strong>Responsibilities<br><br></strong><ul><li> Develop and implement comprehensive brand and marketing strategies tailored to the fashion and retail industry.</li><li> Oversee the creation and management of creative assets, ensuring consistency across all channels and touchpoints.</li><li> Plan, execute, and analyze multi-channel marketing campaigns, including digital, social media, and content marketing.</li><li> Monitor market trends and consumer insights to inform brand positioning and campaign direction.</li><li> Manage SEO/SEM initiatives to optimize online presence and drive traffic.</li><li> Collaborate with cross-functional teams to ensure brand alignment in product development and customer experience.</li><li> Build and nurture partnerships with influencers, agencies, and other external stakeholders.</li><li> Track and report on campaign performance, using data-driven insights to refine strategies and maximize ROI.<br><br></li></ul><strong>Skills And Requirements<br><br></strong><ul><li> Minimum 5 years of experience in brand management and marketing, preferably within fashion, retail, or D2C lifestyle brands.</li><li> Proven ability to develop and execute high-impact marketing campaigns from concept to completion.</li><li> Strong project management skills with the ability to lead multiple initiatives simultaneously.</li><li> Expertise in digital marketing, content management, and performance analytics.</li><li> Proficiency with creative tools and marketing platforms (e.g., Adobe Creative Suite, Google Analytics, social media management tools).</li><li> Excellent communication, leadership, and interpersonal skills.</li><li> Analytical mindset with a data-driven approach to decision-making.</li><li> Experience working in a fast-paced, growth-oriented environment.</li><li> Availability for a full-time contract position.<br><br></li></ul><strong>About Twine<br><br></strong>Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.<br><br><strong>Our Mission<br><br></strong>Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.