Cold Email Marketing Manager (Remote – U.S.)

About Forthright Capital Partners

Forthright Capital Partners helps public employees across the U.S. better understand and optimize their retirement benefits through personalized planning. Our marketing systems reach millions of city, county, and state employees every month using advanced cold email and automation strategies.

We’re looking for a Cold Email Marketing Manager who can run and optimize the systems that power our national outreach. This role combines data management, deliverability monitoring, and continuous testing to maximize appointment flow and campaign results.

What You’ll Do

• Use AI Search tools to find, filter, and collect new leads based on targeting criteria (industry, job title, region).
• Clean, verify, and segment data lists
• Build and manage large-scale cold email campaigns in Instantly and Smartlead.
• Perform A/B testing on subject lines, CTAs, and spintax variations to improve reply and booking rates.
• Monitor deliverability metrics (open, bounce, spam, and reply rates) daily.
• Ensure campaigns stay compliant and optimized for inbox placement.
• Rotate inboxes and schedules to maintain consistent performance.
• Generate weekly performance reports and identify optimization opportunities.
• Collaborate with leadership to develop new campaign strategies and message iterations.

What You Bring

• 3+ years in cold email marketing, lead generation, or marketing operations.
• Hands-on experience with Instantly, Smartlead, and data verification tools.
• Deep understanding of deliverability best practices and spam avoidance.
• Strong analytical mindset — comfortable tracking data and adjusting quickly.
• Proficiency in Google Sheets (sorting, filtering, formulas).
• Excellent written English and attention to detail.
• Independent, organized, and highly reliable in a remote environment.

Why Forthright

• Remote flexibility and stable, long-term employment.
• Opportunity to grow into senior roles in marketing operations.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• How many years of experience do you have managing cold email or outbound marketing campaigns?
• Have you personally used Instantly or a similar platform to send cold email campaigns at scale?
• Please describe a campaign you managed that involved A/B testing. What specific changes did you test, and what were the results?
• Are you comfortable managing and updating AI tools or automation systems (for example, Instantly’s AI Agent or ChatGPT-based assistants)?
• This is a full-time remote position that requires consistent overlap with 9 AM–5 PM CST business hours. Are you available to work during those hours?

Work Location: Remote