[Remote] Director of Product - Growth, Acquisition & Activation

Note: The job is a remote job and is open to candidates in USA. Coinbase is a company dedicated to increasing economic freedom through crypto and blockchain technology. They are seeking a seasoned product leader to own the Acquisition & Activation pillar, responsible for shaping strategy and driving results across all acquisition channels while ensuring user activation and retention.


Responsibilities

  • Manage, mentor, and recruit top Growth PM talent; build a high-performing team with clear standards and operating rhythms
  • Set a clear strategy for the Acquisition & Activation pillar and deliver consistent, material impact against company-level goals
  • Own product outcomes across acquisition (referrals, growth marketing surfaces, SEO landing experiences) and early lifecycle (activation, first-time use, week-one retention)
  • Drive a rigorous experimentation and measurement culture (e.g., funnel analytics, A/B testing, LTV/CAC, activation and retention cohorts) to inform prioritization and resourcing
  • Partner tightly with Growth Marketing, Data, Design, Engineering, and Finance to align roadmaps, unlock channel efficiency, and compound wins
  • Influence company-wide strategy by representing the voice of the new customer and the growth system, ensuring scalable foundations and long-term leverage

Skills

  • A consistent track record of building and leading growth teams that deliver meaningful, repeatable business impact
  • Experience solving large-scale growth problems, ideally in consumer or prosumer products, with the ability to translate insights into product, channel, and platform bets
  • Strong analytical rigor paired with exceptional product sense; you can zoom from strategy to experiment design to UX details and back
  • Clear vision and demonstrated experience for what 'great looks like' when tackling large-scale growth challenges
  • 10+ years of product management experience with demonstrable career progression
  • Deep focus in acquisition, activation, or related growth specialties
  • Excitement about leading this area for a mission-driven crypto company
  • Passionate, excitement about crypto, defi, & web3

Benefits

  • Bonus eligibility
  • Equity eligibility
  • Benefits (including medical, dental, vision and 401(k))

Company Overview

  • Coinbase is a crypto exchange and wallet platform that allows merchants and consumers to buy, sell, and store digital currencies. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.coinbase.com.

    • Company H1B Sponsorship

  • Coinbase has a track record of offering H1B sponsorships, with 181 in 2025, 92 in 2024, 96 in 2023, 284 in 2022, 183 in 2021, 66 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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