[Remote] Squarespace Website Designer (freelancer)

Note: The job is a remote job and is open to candidates in USA. HALSTEAD MEDIA GROUP LLC is a growing company in the landscape and outdoor living industry, seeking a Squarespace Website Designer. The role involves creating unique designs for various clients, managing multiple projects, and delivering high-quality website updates while collaborating with internal project managers.


Responsibilities

  • You’ll be working on website designs and updates for various clients, you will be continuously provided space and opportunities to learn new ideas and push your creativity forward
  • Rather than one focusing on only one brand with one message, you will be tasked with jumping between different projects, different clients, and different goals—discovering new skills along the way
  • You will be charged with creating a cohesive, powerful, brand across multiple platforms and mediums
  • You will work on each project all the way through, from strategy to delivery. This allows for ownership, creative control, and a recurring sense of accomplishment
  • Plan website design strategy in close partnership with Project & SEO Managers
  • Detail out page designs; plan navigation/architecture; curate client-provided images; plan user experience; identify best ways to organize client’s services/products
  • Design websites (usually on Squarespace) using industry standard graphic design principles
  • Then push design concepts outside of what’s expected; discover new ways of using existing website design platform features combined with customizations; use graphic design software (Adobe Suite and Canva) to create backgrounds, images; edit videos for banners and other website placements; pay attention to the details like buttons, links, and the small stuff; surprise yourself and our clients with designs that are on-brand and emotion-provoking
  • Eventually, support social media managers with social-first short-form videos that are unique to the client’s brand and messaging
  • Update websites based on scope requirements, aligned to the overall website theme
  • This isn’t a client facing role, you will be working with internal project managers who will liaison with you and the clients on sharing needs and feedback, along with timelines
  • This role is for those that can handle constructive criticism gracefully and not take feedback personally
  • When given feedback you disagree with, we will look to you to offer rebuttals and stand your ground, however it's a client-first environment, so sometimes we lose a battle or two
  • This means identifying ways to make sure you feel amazing and proud of every piece of design you submit
  • Manage a busy, fast-paced deliverable schedule, delivering high-quality, on-scope creative, on time
  • Use slack and zoom to chat with internal team members, and asana to manage projects and tasks, meeting deadlines and responding quickly (within reason)
  • A willingness and desire to learn new things
  • We serve a very specific client niche, and you will be expected to dive into that industry, understanding how the purchases make decisions in a digital environment, research and understand high-performing creative in that exact industry, and understand the services our clients provide their customers, so that you can produce creative that delivers and connects with the target persona
  • Be incredibly detail-oriented
  • We believe the details in a piece of creative make the difference between good and great
  • We are looking for someone who is naturally detail-focused
  • You notice and care about the small stuff
  • But you also know that there is not endless time to notice those details, so a balance of speed and quality is essential

Skills

  • Advanced knowledge of Adobe Suite and Canva
  • Actual client experience design websites on Squarespace (necessary) and Wix (nice to have). You must know the Squarespace platform inside-out
  • Knowledge of HTML, CSS, basic JavaScript, and the custom code features on Squarespace
  • Proactively researching, be inspired by, and implementing design trends
  • Track record of producing designs that meet basic design principles (eg consideration white space, margins, font combinations, design grids, etc)
  • Understanding the scale of differing creative tasks, and allocating time accordingly is an essential skill

Company Overview

  • HALSTEAD provides industry-specific marketing solutions for the lawn, landscape, pool, and outdoor living industries. It was founded in 2013, and is headquartered in Ardsley, New York, USA, with a workforce of 11-50 employees. Its website is https://www.halsteadmedia.com/.

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